Industry News and Market Overview

11-25-13

Demographic Trends: 
Male players dominiate the basketball industry at about 77% to 24% female.  The average age of team basketball players is 25 years old.  The majority of basketball games played at all venues include driveways is about 60%.

 

Play Trends:

 

Organized team play continues to grow driven by high school and AAU participation ( both male and female).  High School basketball is a significant factor in influencing portable basketball sales.  High Schools rarely have portable hoops as they are usually ceiling mounted.

 

Product Trends:

 

Portable hoops tend to be the number one basketball system feature since portable goals require less installation time and effort.  In-ground and wall mounted systems can require more labor connecting behind-wall studs and concrete requires digging and pouring.

 

Future Outlook:

 

Basketball will continue to be the number one team sport played in the US. overall in the near foreseeable future.  As players market sports gear based on populartiy so it goes with portable basketball goals.  Popularity increases for basketball systsms in the demographic zones porportionately with the popularity of the players. 

Basketball Market Share Dollars

Brand

  2008 2009 2010 2011 2012 2013
Spalding   54 53 55 54 51 49
Nike   23 23 15 16 23 24
Wilson   22 23 22 22 20 20
Other   1 1 8 8 6 7
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